How To Identify Negative Keywords Through Google Ads Search Terms Report?

To optimize your PPC efforts, it’s crucial to review and update your Negative keywords on a regular basis. One of the ways to identify negative keywords is through Google Ads Search Term Report. Instead of grilling yourself in doing mental keyword research you can take help from search query report to identify terms you want to … Read more

Quarterly Roundup | Top PPC Post | Q1 2021

In the first quarter of 2021, a lot of new features have rolled out by major PPC platforms to help advertisers to reach to the right customer and grow their business. Here is a quick recap of all the major announcements & updates. Google is rolling out changes to Phrase Match and Broad Match Modifier, … Read more

When Do You Conclude An Ad Test?

The phrase “Concluding An Ad Test” gives us an idea that we have achieved what we wanted. But when can we decide to wind up the testing? Let’s discover. What Is The Purpose Of An Ad For advertisers, the purpose of an ad could be to raise awareness of their brand or products/services. When advertisers … Read more