How I Got My First 1,000 Twitter Followers in 44 Days

It was back in 2007 when my husband asked me, “Why don’t you sign up on Twitter?” At the beginning, I was quite sceptical about this whole concept and what benefit I would gain from posting micro-messages (tweets of 140 characters only) to a worldwide audience. This was at a time when I started to … Read more

How To Use Twitter For Influencer Marketing Capital

Influencer marketing is now a digital trend in all business policies. About 90 percent of internet marketers say they use influencer marketing for their business, while 94 percent think it is an effective strategy. That effectiveness varies with each influencer marketing goal. Employs influence marketing to create an authentic brand experience. Others try to increase … Read more

7 Simple Steps You Can Take to Improve Your Content

Let’s face it — content is an essential aspect of today’s school marketing arsenal. But it can be challenging for most schools to create valuable content consistently. Finding topics to write about, making sure you differentiate your school, articulating the value you offer, and finding the time can all be difficult to maintain over the … Read more

Les 3 objectifs stratégiques du Référencement Naturel

Même si de plus en plus d’entrepreneurs envisagent de travailler leur référencement sur Internet, beaucoup ont des doutes sur ce que le SEO va réellement leur apporter. Alors j’ai posé cette question à Laurent lors de mon point mensuel : Quel est l’intérêt d’investir du temps pour son référencement naturel ? Et voici en résumé … Read more

What is Inbound Marketing?

Inbound Marketing is a marketing strategy that brings in our audience and potential customers. Which we do not need to be a department to offer products or services first When it comes to digital marketing and marketing channels, whether it be SEO or social media in a variety of ways, including Inbound Marketing, they all … Read more

15 Examples of Great Digital Food Advertisements

With over 660,000 restaurants operating in the U.S. alone, digital food advertisement is an incredibly competitive market. To stand out, you need to combine humor, design, strategy, and user engagement, all while keeping your audience hungry. What Makes Food Advertisements Unique? Without creative marketing campaigns, the food industry could be pretty dull. Luckily, there are … Read more

6 Ways to Bring Empathy Into Your Marketing Strategy (in 2021 and Beyond)

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. The events of 2020 have shown us just how important empathetic marketing is for businesses both large and small. The world has changed and businesses need to adapt to the new … Read more

Consolidating Locations and Google My Business Listings Due to COVID-19

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Image credit How should you handle Google My Business listings when circumstances force a multi-location brand to consolidate? This question is one I’m now increasingly receiving from local enterprises. Brands which … Read more

Instagram’s Copyright Policies: Adding Music to Videos

Instagram has always valued the rights of artists and other users of its platforms. While it wants to encourage musical expression, it also wants to ensure that it upholds its agreements with rights holders.  According to Instagram, its partnerships with rights holders were able to bring people together within the platform. But as part of … Read more

How To Identify Negative Keywords Through Google Ads Search Terms Report?

To optimize your PPC efforts, it’s crucial to review and update your Negative keywords on a regular basis. One of the ways to identify negative keywords is through Google Ads Search Term Report. Instead of grilling yourself in doing mental keyword research you can take help from search query report to identify terms you want to … Read more