How I Got My First 1,000 Twitter Followers in 44 Days

It was back in 2007 when my husband asked me, “Why don’t you sign up on Twitter?” At the beginning, I was quite sceptical about this whole concept and what benefit I would gain from posting micro-messages (tweets of 140 characters only) to a worldwide audience. This was at a time when I started to … Read more

How To Use Twitter For Influencer Marketing Capital

Influencer marketing is now a digital trend in all business policies. About 90 percent of internet marketers say they use influencer marketing for their business, while 94 percent think it is an effective strategy. That effectiveness varies with each influencer marketing goal. Employs influence marketing to create an authentic brand experience. Others try to increase … Read more

7 Simple Steps You Can Take to Improve Your Content

Let’s face it — content is an essential aspect of today’s school marketing arsenal. But it can be challenging for most schools to create valuable content consistently. Finding topics to write about, making sure you differentiate your school, articulating the value you offer, and finding the time can all be difficult to maintain over the … Read more

15 Examples of Great Digital Food Advertisements

With over 660,000 restaurants operating in the U.S. alone, digital food advertisement is an incredibly competitive market. To stand out, you need to combine humor, design, strategy, and user engagement, all while keeping your audience hungry. What Makes Food Advertisements Unique? Without creative marketing campaigns, the food industry could be pretty dull. Luckily, there are … Read more

6 Ways to Bring Empathy Into Your Marketing Strategy (in 2021 and Beyond)

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. The events of 2020 have shown us just how important empathetic marketing is for businesses both large and small. The world has changed and businesses need to adapt to the new … Read more

Consolidating Locations and Google My Business Listings Due to COVID-19

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Image credit How should you handle Google My Business listings when circumstances force a multi-location brand to consolidate? This question is one I’m now increasingly receiving from local enterprises. Brands which … Read more

How To Identify Negative Keywords Through Google Ads Search Terms Report?

To optimize your PPC efforts, it’s crucial to review and update your Negative keywords on a regular basis. One of the ways to identify negative keywords is through Google Ads Search Term Report. Instead of grilling yourself in doing mental keyword research you can take help from search query report to identify terms you want to … Read more

When Do You Conclude An Ad Test?

The phrase “Concluding An Ad Test” gives us an idea that we have achieved what we wanted. But when can we decide to wind up the testing? Let’s discover. What Is The Purpose Of An Ad For advertisers, the purpose of an ad could be to raise awareness of their brand or products/services. When advertisers … Read more

Linkedin For Businesses – Advice For Internet Marketers

LinkedIn is known as a professional social network. Sometimes you can say it is the most suitable communication place. For creating virtuous relationships with potential employers, collaborators, and suppliers LinkedIn is best. This is one of the top business platforms for all business people. This is a really good tool but quite complex. Its functions … Read more

10 Tips: How to Use LinkedIn to Drive Traffic to Your Blog

Do you have a talent for writing brilliant business blog posts? Is it necessary for more people to read them?LinkedIn is the go-to social networking platform for business networking, with over 433 million users worldwide. Here are ten ways to improve your LinkedIn ROI and increase blog traffic. Your LinkedIn profile is the first thing … Read more