Finding my first 500 followers on Twitter as a writer

My Twitter profile I don’t exactly like Twitter. Logging on feels like walking into a crowded party where everyone is on their own separate rant and no one will make eye contact if you speak. But Twitter does have its advantages. News hits Twitter first. I watched Matt Fuller live-tweet the insurrection reaching the Capitol … Read more

How I Got My First 1,000 Twitter Followers in 44 Days

It was back in 2007 when my husband asked me, “Why don’t you sign up on Twitter?” At the beginning, I was quite sceptical about this whole concept and what benefit I would gain from posting micro-messages (tweets of 140 characters only) to a worldwide audience. This was at a time when I started to … Read more

How To Use Twitter For Influencer Marketing Capital

Influencer marketing is now a digital trend in all business policies. About 90 percent of internet marketers say they use influencer marketing for their business, while 94 percent think it is an effective strategy. That effectiveness varies with each influencer marketing goal. Employs influence marketing to create an authentic brand experience. Others try to increase … Read more

7 Simple Steps You Can Take to Improve Your Content

Let’s face it — content is an essential aspect of today’s school marketing arsenal. But it can be challenging for most schools to create valuable content consistently. Finding topics to write about, making sure you differentiate your school, articulating the value you offer, and finding the time can all be difficult to maintain over the … Read more

What is Inbound Marketing?

Inbound Marketing is a marketing strategy that brings in our audience and potential customers. Which we do not need to be a department to offer products or services first When it comes to digital marketing and marketing channels, whether it be SEO or social media in a variety of ways, including Inbound Marketing, they all … Read more

15 Examples of Great Digital Food Advertisements

With over 660,000 restaurants operating in the U.S. alone, digital food advertisement is an incredibly competitive market. To stand out, you need to combine humor, design, strategy, and user engagement, all while keeping your audience hungry. What Makes Food Advertisements Unique? Without creative marketing campaigns, the food industry could be pretty dull. Luckily, there are … Read more

6 Ways to Bring Empathy Into Your Marketing Strategy (in 2021 and Beyond)

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. The events of 2020 have shown us just how important empathetic marketing is for businesses both large and small. The world has changed and businesses need to adapt to the new … Read more

How to Get Backlinks in 2021 [Series Part 3: Outreach]

Editor’s Note: The quote on the whiteboard from Paddy Moogan should say: “Do they have the ability to link?”. This is fixed in the image below. Britney’s back with the third and final installment in her link building series, this time covering the do’s and don’ts of link building outreach (with bonus tips from the … Read more

Consolidating Locations and Google My Business Listings Due to COVID-19

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Image credit How should you handle Google My Business listings when circumstances force a multi-location brand to consolidate? This question is one I’m now increasingly receiving from local enterprises. Brands which … Read more

How To Identify Negative Keywords Through Google Ads Search Terms Report?

To optimize your PPC efforts, it’s crucial to review and update your Negative keywords on a regular basis. One of the ways to identify negative keywords is through Google Ads Search Term Report. Instead of grilling yourself in doing mental keyword research you can take help from search query report to identify terms you want to … Read more